Insights & Guides
Expert analysis, tactical guides, and market insights for brands selling in Korea.
85–96 of 174 articles
Korea classifies a product as a children's product based on its design, size, and likely use by kids — not your marketing. Here is how the "intended for" test sweeps in items you assume are general goods.
In Korea, the words on your cosmetic listing decide its legality: medical claims reclassify it as a quasi-drug, safety words like "non-toxic" carry criminal exposure, and efficacy claims force MFDS review.
Whether you sell under Kontactic's Korean entity (Spark) or your own (Blaze), the client funds every operational cost and carries product and advertising liability. Here is exactly how that flows in practice.
Even when Kontactic writes your Korean ad creative, the brand approves it and carries full liability for product claims. Here is how approval and liability actually split across Spark and Blaze.
Korea requires a separate MFDS import declaration for every food shipment, and any batch can be pulled for lab testing regardless of prior clearance. Here is how the tiered inspection regime actually works.
Korea's Importer of Record status expires on a schedule. Here is why lapses pause your inbound to Rocket Growth, and how expiry visibility keeps you selling.
Korea's KC safety certification is three separate obligations, not one — third-party certification, model-by-model confirmation, or supplier self-declaration. Here is how to tell which tier your electrical product falls into before you ship.
Setting up a Korean limited company means several stages: capital, corporate registry, bank account. Here's how to navigate them with visibility, not a black box.
On Coupang, eligible seller-fulfilled returns refund the buyer the moment the return courier scans the pickup — before you inspect the goods. Here is how that timing gap works and what recourse you have.
The Kontactic Seller Center shows live KC certification status per SKU, lets you re-file a rejected case in place, and self-issue the KC display mark you need.
When a foreign brand goes local in Korea, whose name sits on the business card, the seller account, and the entity filings? The short answer: yours. Here is why, across Spark and Blaze.
Coupang's Open API gives you operational data — orders, inventory, settlement — but blanks buyer emails and replaces real phone numbers with proxy relay numbers.
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