Insights & Guides
Expert analysis, tactical guides, and market insights for brands selling in Korea.
73–84 of 174 articles
Korea sorts children's products into three KC conformity-assessment types by risk level — safety certification, safety confirmation, or supplier's confirmation. Here is which one your toy, garment, or gear item needs.
Under Korea's Cosmetics Act, imported cosmetics need a licensed Korean responsible distributor (화장품책임판매업자) to reach the market — a role a foreign brand can't hold directly.
Korea splits imported-food compliance into two filings: a one-time overseas manufacturer registration and a per-shipment import declaration filed on every batch. Here is what recurs.
If a regulated electrical or wireless product reaches Korea without valid KC certification, customs holds the shipment — it isn't fined and released. Here's why.
Coupang recognizes your sale on delivery completion, not on payment — and returns can reverse a sale after it ships. Here is when you actually get paid.
A midday check-in on a Korea account is a short daily review that catches problems before they compound — settlement gaps, inbound holds, ad pacing, funding.
On Coupang's Open API, price and stock updates run through separate item-level endpoints once a listing is approved — not the product-edit call that created it.
Under Rocket Growth you own the inventory while Coupang stores and delivers it. Stock only changes hands under a separate wholesale purchase, not fulfillment.
Korean importer registration demands a registered corporate seal and a resident representative — two requirements a purely offshore brand cannot satisfy alone. Here is why, and the three ways around it.
The Korea Customs Service assesses import duty on the CIF value — goods plus freight and insurance — then charges 10% VAT on the duty-inclusive total. Here is how to model it.
Korea splits household chemical compliance into two tracks: a lighter safety-confirmation route for cleaners and a far heavier active-substance approval route for biocidal products. Here is how to tell which one applies before you set a launch date.
Coupang ad spend is always the client's cost — but the timing gap before your first settlement means you fund it up front. Here is how that works under Spark Subscription and Blaze.
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