We run your Korean company.
You own the Korean entity; we run it end to end as its operating agent — the administration, sales on Coupang and other Korean channels, and the marketing. You don't hire anyone in Korea, and you can start on day one, with a new entity or the one you already have.
An operating agent, not a distributor
Blaze runs on a Korean limited company (유한회사) that belongs to you: the entity, its bank accounts, its import registration, its seller accounts and every unit of inventory. Your entity is the importer and the seller. Kontactic is its operating agent (운영대행). Our team does the daily work of running the business, inside your company and accountable to you.
That makes Blaze the opposite of a distribution deal. We don't buy your goods, mark them up or take a stake in your company. We are not a distributor, a joint-venture partner or an investor; we are paid the service fees set in your agreement.
You sign and pay. We prepare the paperwork.
We don't take access to your entity's bank accounts, and we don't sign contracts in its name. Your entity makes its own payments and remittances and signs its own contracts. We prepare the payment requests, remittance paperwork and draft contracts, with supporting documents, for you to review. What else stays with you:
- Decisions on pricing, product range and budgets. We recommend; you decide.
- Approval of ad budgets, influencer partnerships and review campaigns before they start.
- Inventory supply and operating costs — stock, shipping, marketplace fees and ad spend — paid by your entity.
- Product compliance: certifications, Korean labels and product claims.
Entity administration
Blaze covers three layers of work. The first is the administration every Korean company needs to stay in good standing.
Local representative
We are your company's point of contact in Korea for government offices, banks and business partners.
Import & customs coordination
Your entity is the importer of record. We coordinate customs clearance and the import paperwork for every shipment.
VAT & corporate tax filing
Your entity files its own VAT and corporate tax returns. We prepare and coordinate them; the annual tax-filing service is priced separately.
Payments, remittances & contracts
Supplier and tax payments, remittances to your parent company and new contracts, prepared and documented for your entity to approve, send and sign.
Regulatory correspondence
We handle letters from Korean government offices and regulators and summarize the key points for you in English.
Registered business address
We arrange and maintain the registered Korean business address your company is required to have.
Commerce operations
The daily running of your sales channels — listings, stock, fulfillment and customer care — done by our team under your entity.
Seller accounts on your entity
Coupang, plus Naver, Kakao, SSG.com, Gmarket, Auction and 11st as your plan calls for. Every account is opened and held in your entity's name.
Korean listings & storefronts
Korean product listings written for search from the assets you provide, and branded storefronts. Long-form detail pages (PDP) are a separate service.
Inventory & logistics
Stock moves from your forwarder to our partner 3PL warehouse in Korea, and on to Coupang Rocket Growth and your other channels.
Fulfillment & returns
Stock levels, replenishment, order fulfillment, returns and exchanges, managed day to day.
Korean-language customer service
Native Korean speakers answer your customers on every channel you sell on.
Catalog maintenance
Prices, options, content and compliance details kept up to date across channels.
Growth & marketing
Beyond running the business, our team plans how it grows and carries out that plan on Coupang and your other channels.
- A localized marketing strategy built on your brand and on how Korean customers shop.
- Ad campaigns on Coupang and your other channels, planned, launched and optimized by our team.
- Off-site marketing with influencers and online communities.
- Review campaigns that build the social proof Korean shoppers look for.
- Conversion work on listings, storefronts and the path to checkout.
- Competitive analysis against local and global brands in your category.
- Performance reports that turn sales data into clear next steps.
- A growth roadmap from launch to a strong position in your category.
Blaze starts with proven Korean demand
Blaze means building a company in Korea, so we take it on only where Korean customers already buy your products. Any of these counts as evidence:
Cross-border order data
Orders shipped to Korean addresses through Amazon, your own web store or other cross-border channels.
Korean buyer purchase history
Records of customers in Korea buying your products through any channel, distributor or reseller.
Coupang cross-border sales
Sales from your Coupang cross-border store (CGF), including one we run for you through Direct.
Go all in from day one, or start lighter
Blaze runs on a Korean company of your own: we can set one up alongside Blaze, or you bring the one you have. If you'd rather not own an entity yet, these options run without one.
Korean entity setup
No Korean company yet? We form one in your name as a separate service, and formation runs inside the Blaze onboarding timeline, so both start together. Want to acquire an existing company instead? Talk to us.
See entity setupDirect — Cross-border selling on Coupang
Sell to Korean shoppers through Coupang Global Fulfillment (CGF) with no Korean entity and no import; we run the store. For brands shipping from the US, Europe, Japan, mainland China or Hong Kong.
See DirectSpark — Importer & Seller of Record
Our Korean entity imports and sells for you: per project for B2B distribution, events or a one-off import, or by subscription for Coupang-approved sellers in mainland China.
See SparkFrom first call to go-live
About 6–10 weeks from contract to go-live when your entity is formed as part of onboarding.
Discovery call and demand review
A 30–60 minute call. We look at your evidence of Korean demand, your products and the channels you want to sell on, and confirm whether Blaze fits.
Quote and contract
You receive a written quote. Once it's agreed, you sign the Blaze agreement, plus the entity-setup agreement if you need a new company.
Entity formation and setup
Your company is registered, with its business registration, import registration, bank account and digital certificates, and seller accounts are opened in its name. Every document and credential is delivered to you.
Products and compliance
You send product details, specifications and certificates for your launch range. We check Korean import and labeling requirements and tell you what each product needs; you apply the Korean labels.
First shipment
Your entity imports the goods. We coordinate customs clearance, the partner 3PL warehouse and inbound to Coupang Rocket Growth.
Listings and launch plan
We build Korean listings, search optimization and storefronts, and prepare the ad and launch plan for your approval.
Go live and grow
Listings go live and approved campaigns start. From there, we run the business day to day and report results every month.
Custom quote
No two Korean operations need the same work, so Blaze is quoted per client. Your quote is scoped to four things:
Your entity
A company we set up for you, or one you already run.
Your channels
Coupang alone, or Naver, Kakao, SSG.com, Gmarket and other Korean channels as well.
Your team needs
Which work we take on, and which stays with your own team.
Your growth plan
Your launch range, marketing scope and sales targets.
How to get your quote
Book a discovery call and bring your evidence of Korean demand. We review it with you, confirm whether Blaze fits, and send a written quote. Term and notice are set in the agreement. Not part of the Blaze quote:
- Entity setup: USD 3,000, one-time.
- Tax filing: USD 1,200 a year, covering up to KRW 100 million in annual revenue.
- Long-form product detail pages (PDP), priced separately.
- Pass-through costs such as ad spend, marketplace fees and logistics, paid directly by your entity.
Common questions about Blaze
No. Blaze can be your first step with us, together with entity setup. What we ask for is evidence that Korean customers already buy your products: cross-border orders, purchases through a distributor or reseller, or sales from your Coupang cross-border store (CGF). Those sales count even though their reviews and ratings stay on the cross-border listings, which Coupang keeps apart from local listings.
Yes. Your entity doesn't have to be one we formed. We first review its registrations, tax status and accounts, then onboarding continues with your products, compliance and the first shipment.
Blaze is quoted per client, scoped to your entity, your channels, your team needs and your growth plan. You receive a written quote after the discovery call and demand review. Entity setup (USD 3,000, one-time) and tax filing (USD 1,200 a year) are separate services.
Your entity does, because it is the importer. We coordinate customs clearance so each declaration and its documents are in order. Import VAT paid at the border can then be credited against the VAT on your Korean sales in your entity's VAT return.
Your company. Your entity imports and sells the goods, so certifications, Korean labels and product claims are its responsibility. Before the first shipment, we check each product against Korean requirements and tell you what it needs; testing and certification can be arranged through our KC certification service.
Term and notice are set in your agreement. The company, its bank and seller accounts and its inventory are in your entity's name from the start, so nothing has to be transferred back when Blaze ends: you carry on in-house or with another partner.
Own your company in Korea. Let us run it.
Book a discovery call and bring your Korean sales data. We'll review it with you, confirm whether Blaze fits, and send a quote with the steps from entity setup to go-live.