A cross-border store on Coupang, an importer and seller for a single project, or your own Korean company run by us. Start light and scale up, or go all in from day one. Add standalone services only where you need them.
Each option stands on its own. Choose by what you sell, where you ship from and how much you want to own in Korea — you can combine or switch options later.
Direct
Cross-border selling on Coupang
For: Brands shipping from the US, Europe, Japan, mainland China or Hong Kong that want to sell in Korea without a Korean entity. No proof of Korean demand needed.
Korean shoppers buy from your Coupang store, Coupang Global Fulfillment (CGF) ships each order, and it clears customs as their own personal import — so you need no Korean entity and import nothing. Coupang pays you directly; we invoice our fee monthly.
Account and listing optimization: product names and keyword SEO
Coupang ads, set up and managed
Korean-language phone customer service
Delivery to Korean customers in 3–5 days through Coupang's cross-border fulfillment
Direct Plus adds listing registration, restock monitoring, sales and competitor analysis, and off-Coupang marketing if you budget for it
From USD 250/mo+ 2.5%
Direct Lite: USD 250/mo + 2.5% of monthly Coupang sales. Direct Plus: USD 1,000/mo + 5% of monthly sales up to KRW 30M, 4% on the part from KRW 30M to 100M, and 3% above. Both have a 6-month minimum; you pay Coupang's own fees to Coupang.
For: Brands of any nationality with a defined project in Korea. No proof of Korean demand needed; each project is reviewed first.
Our Korean entity imports your goods for one project — and acts as seller of record where the project needs a legal seller in Korea. Import always comes first: we don't act as seller for goods we didn't import.
B2B distribution: repeat supply to Korean wholesalers and retailers
Pop-ups, exhibitions and other offline events, scoped per project
One-off imports for partners who can't take on importer liability
Importer of Record alone, or with Seller of Record
Master agreement plus a project order for each project
Quoted per project
Pricing depends on the goods, the compliance work and how payment flows, so each project is quoted on its own.
For: Brands that want their own business in Korea, with evidence of Korean demand. Already have a Korean entity? We run it. No entity yet? We set one up first, as a separate service.
We run your Korean company as its operating agent. Your entity keeps its own bank accounts and signs its own contracts; we prepare the payment requests, remittance paperwork and draft contracts.
Entity administration and import coordination
Marketplace operations on Coupang, Naver, Kakao, SSG, Gmarket, 11st and more
Listings, customer service and fulfillment management
Growth strategy, Coupang ads, influencer and review campaigns
Performance analytics and a scaling roadmap
Custom quote
Quoted per client, based on your entity, channels, team needs and growth plan; term and notice are set in the agreement. Entity setup (USD 3,000 one-time) and tax filing (USD 1,200/year, up to KRW 100M annual revenue) are separate services.
Already have a Korean entity or partners? We work with what you have. Spark Project can run alongside any option, and brands on Direct or Spark Subscription can move to their own Korean entity with Blaze later if they choose.
Standalone services
Add only what you need
Each can be bought on its own or alongside any option above.
Direct, Spark Subscription and Spark Project don't ask for proof of Korean demand. Blaze does: before we run your own Korean entity, we look at evidence such as cross-border orders, Korean buyer history or your Direct sales.
FAQ
Choosing your option
It depends on what you need. To sell in Korea without a Korean entity, Direct runs your store on Coupang Global Fulfillment (CGF) — for brands shipping from the US, Europe, Japan, mainland China or Hong Kong. To build your own business in Korea, Blaze runs your Korean entity — one you already have, or one we set up first — and needs evidence of Korean demand. For a defined project, such as Korean trade buyers, a pop-up or exhibition, or a one-off shipment, Spark Project makes us the importer and, where needed, the seller. Coupang-approved sellers in mainland China can sell locally under our entity with Spark Subscription.
Not at the moment. Direct runs on Coupang Global Fulfillment (CGF), and Coupang accepts cross-border sellers only from the US, Europe, Japan, mainland China and Hong Kong. If you ship from elsewhere, talk to us about a Spark Project or Blaze.
It is not about nationality. When we are seller of record on Coupang, every brand on the subscription sells through our one Coupang account, so a problem with one brand can affect all of them. We therefore offer the standard subscription only within the program Coupang has approved — currently for sellers in mainland China whom Coupang refers to us. Other brands can use Direct if they ship from one of its regions, talk to us about a Spark Project — reviewed case by case — or run their own entity with Blaze.
Yes. If you already have a Korean entity, Blaze runs it as your operating agent — no new setup needed. If you supply Korean distributors or retailers who can't take on the importer role, Spark Project can import for them. Tell us what you already have, and we'll build around it.
When we import under Spark, our Korean entity is the importer, so for customs and tax purposes it holds legal title to the goods it imports and sells. Commercially, the goods remain your business: you set the price, unsold stock is returned, re-exported or disposed of at your cost, and you are paid for what sells — sales minus platform fees, logistics, advertising, duties and taxes, and our fees. We are not a distributor: we don't set prices, take inventory risk or keep a margin; we charge only our service fees. Under our agreement, you are responsible for product compliance and indemnify us. With Direct you remain the seller, and with Blaze your own Korean entity is the importer.
Direct Lite: USD 250/month plus 2.5% of monthly Coupang sales. Direct Plus: USD 1,000/month plus 5% of monthly sales up to KRW 30 million, 4% on the part from KRW 30 million to 100 million, and 3% above that. Both have a 6-month minimum, and you pay Coupang's own fees to Coupang. Spark Subscription: a prepaid fee of RMB 750 (1 month), RMB 2,000 (3 months) or RMB 3,500 (6 months), plus a monthly commission of 3% on sales up to KRW 10 million, 2% up to KRW 100 million, 1% up to KRW 1 billion and 0.5% above, with a minimum of KRW 150,000 a month; duties and VAT we advance carry a 3% advance fee. Spark Project: quoted per project. Blaze: a custom quote for each client, based on your entity, channels, team needs and growth plan. Entity setup (USD 3,000 one-time) and tax filing (USD 1,200/year, up to KRW 100 million annual revenue) are separate services.
Yes. You can start light and move to your own Korean entity with Blaze later, or begin with Blaze from day one — neither path is required. Spark Subscription sellers can also move to their own entity. Spark Project can run alongside any option when a shipment or event needs a Korean importer. If you start on Direct, plan for one limit: Coupang keeps cross-border (CGF) and local listings apart, so reviews and ratings do not move to your entity's local listings.
Yes, through Spark Project. If you have goods that need a Korean importer — supply for Korean wholesalers or retailers, stock for a pop-up or exhibition, or a shipment for a partner who cannot take importer liability — we act as Importer of Record, and as Seller of Record too where a legal seller is needed. Each project is reviewed and quoted individually, and offline selling is scoped project by project. Start early: customs and payment arrangements both take lead time.
Not sure which option fits?
Tell us what you sell. On a free discovery call, we'll look at your products and goals and recommend the option that fits — even if the honest answer is to start small.
