Insights & Guides
Expert analysis, tactical guides, and market insights for brands selling in Korea.
157–168 of 174 articles
Coupang pays sellers on the 20th business day of the following month by default — close to 60 calendar days. Compare monthly, weekly, and fast settlement.
When Coupang's automatic item matching merges listings, trademark holders may file police complaints. Foreign sellers without local representation cannot appear.
Switching to Coupang local fulfillment via IoR and Rocket Growth typically lowers per-unit margin 5–15% but lifts orders 8–10×. Here's the margin math.
Yes — to sell pet food locally on Coupang with Rocket delivery, you need a Korean Seller of Record. Here's how to choose between your own entity and a partner.
Mardi Mercredi spent years refusing Coupang to protect its brand image. Its 2026 listing reveals what K-fashion brands underestimate about scaling in Korea.
KC certification clears your product for Korea but doesn't make you a local Coupang seller. Here's how certification, entity, and Rocket Growth actually interact.
A cooking grill sold locally in Korea usually needs three separate certifications — electrical safety, EMC, and food-contact registration. Here is how each works.
Small European skincare brands can sell locally in Korea using an Importer of Record partner. No entity setup needed—here's how the process works in practice.
If your product is food, food-contact, or a hygiene item, Korea treats it as a licensed import category — not a regular one. Here's what registration actually involves, and how foreign brands typically handle it.
Foreign brands entering Korea often burn ad budget before their local operations are ready to convert it. Here is how we think about sequencing at Kontactic.
Korean ecommerce is not one market but several overlapping ones, each with its own high-engagement user base. Here is how we read that signal at Kontactic when helping foreign brands decide where to place their first bet.
Cross-border selling validates demand in Korea. Rocket Growth captures it. Here's how to decide which model fits where you are — and what foreign brands usually underestimate when they switch.
Book a discovery call with our team and get a personalized roadmap for your Korean market entry.
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