Insights & Guides
Expert analysis, tactical guides, and market insights for brands selling in Korea.
37–48 of 121 articles
To be the importer of record in Korea, your name must attach to a Korean business registration number (사업자등록번호) — and a non-resident foreign company generally can't get one directly. Here's the real structural wall.
No — Korea uses importer self-assessment, so the Korea Customs Service can reassess duty years after your goods clear and sell, and the shortfall lands on your importer of record.
In Korea, a biocidal product can't be approved unless its active substance is on the national list or in the transitional review pipeline — EPA or EU BPR approval doesn't carry over.
Korea's strictest children's-product KC tier, Safety Certification, is a living status maintained through periodic factory audits and product retesting — not a one-time approval. Here is what recurs.
Under Korea's Cosmetics Act, a perfectly registered cosmetic is still illegal to sell without a compliant Korean-language label carrying full ingredient disclosure, the responsible distributor's identity, and named fragrance allergens.
A "supports immunity" claim that is compliant on a US supplement becomes a criminal-tier violation on a Korean general food — unless your product carries Korea's official Health Functional Food mark. Here is the line.
As of April 1, 2026, vacuums, washers, microwaves, dryers, and bathroom devices moved to Korea's lighter Safety Confirmation KC tier — and your existing Safety Certification number still counts.
If a customer cancels after you ship, you pay both legs of shipping on Coupang: outbound and return. Here is the exact timing window and how to model the cost.
Coupang's coupon API doesn't confirm success in the response — it hands back a request ID you must poll to learn whether the coupon actually activated. Here's what that changes.
On Coupang Rocket Growth, your sellable quantity is set by what Coupang physically receives at its fulfillment center — there is no "set stock" API call. Here is what that changes for replenishment.
Korean importer-of-record registration establishes who can import — but each regulated category like food, cosmetics, or plumbing adds its own separate import license on top.
The KORUS and Korea–EU FTAs can cut import duty to zero on qualifying goods — but only if your importer claims it at clearance with valid proof of origin. Here is what that takes.
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